Who we are
We believe that the strength of a country depends on its prosperous farmers and its healthy population. A bunch of us at ZERA FANE brainstormed to find an optimal solution which can improve the livelihood of our farmers as well as bring healthier food options for our population because as they say, much of our health depends on the food we eat. Inspired from a social mission we are committed to provide high nutrient value to consumers and high business returns to farmers.
Nowadays many of us have shifted towards organic living,i.e. organic fruits and vegetables, grains and pulses, dairy and even cosmetics! Why should meat be left behind? Yes, meat is tasty, it is considered a rich source of protein, but we need to keep the fats under check.
What if we tell you, you can now get fresh meat which is richer in protein, lesser in fats and tastier than regular? Seems like a dream, right? Well, we are talking about the meat from Kadaknath chicken, available in the Jhabua and Dhar districts of Madhya Pradesh. It is said that meat from regular chicken has a protein percentage of 18%-20% and fat percentage of 13%-25% whereas the meat from Kadaknath Chicken has a protein content of 25% and fat content of 0.73%-1.03%. Now, this is what healthy meat should be!
We have partnered with farmers who help us breed this organically unique chickens. These farmers resonate with us in our beliefs and take great care in raising these chickens, nurturing them to be their healthier best, without using any artificial injections or chemical stimulants to increase their weight. Such partnerships have proven beneficial in terms of mutual growth and value creation. Our partnerships have not only made us sustainable enough to bring this organic meat to your doorstep but also reduced our costs drastically. Thus, we are able to provide healthy, organic meat, at affordable prices that are accessible to all